I’m so glad to be able to share a new body of work made for Hoar Construction.

Their whole philosophy is “always in process” and the process of making this work was a phenomenal collaboration with an incredible creative team and a trusting client. Clarity Studio brought me on to photograph the way Hoar works, from start to finish, and be the visual voice of the rebrand. We spent several days between their offices and job sites to tell the story of the people behind the projects they make and capture the feeling of their commitment to quality and the constant refinement of their process.
We had an overview of how we wanted everything to feel, visually, and I was given the freedom to photograph what jumped out at me (with safety advisers on-hand, of course) and I couldn’t be happier with how everything came together.

My thanks to David, David, Clay, Jessica, and the whole crew involved who made this such an incredible project to work on.

Bonus, my dear friend Bob Miller produced an incredible motion piece to go along with the brand launch. Be sure to watch that below.